Note: This was client work
AlgoByte
Brand Identity · Systems Thinking · Logo Design
AlgoByte is a brand identity project that translates computational logic into a clean, scalable visual system. The identity emphasizes precision, reliability, and structure.
The final logomark uses a pixelated form to reference the idea of a “byte,” grounding the brand in the fundamentals of computation. This deliberate use of digital fragmentation reflects how complex systems are built from small, discrete units, while also signaling AlgoByte’s focus on applied, practical engineering rather than abstraction or spectacle. Rather than treating the logo as a standalone mark, I approached AlgoByte as a flexible identity system. Typography, spacing, and form were designed to feel modular and engineered, allowing the visual language to scale across professional and technical contexts with consistency and clarity.
This project reflects my interest in systems-oriented design and in making invisible technical structures legible through simple, intentional visual decisions.
